Zingerman's Guide to Giving Great Service

Ari takes the fine art of customer service and makes it practical, accessible, and quickly usable by others in the service business. short on theory, long on practicality and humor, I've purchased 35 copies of this book so far...and will keep buying and giving more

A refreshing approach to running a business and how to provide top-notch customer service. This is a quick read and well worth it. Whether you are in the restaurant business or any other trade, this book gives great advice. I look forward to eating at Zingermans when I visit Ann Arbor.

I live in Ann Arbor where Zingerman's is located. For many year I have enjoyed their great food and great service. As a buniness man, Ari is a great one. When Zinggy's was a little store they made millions. Now it is a larger complex and they make much more more than they did then. Everytime I have an issue like "this sandwish is too small," they take it seriouly, correct it and treat me as a king to make sure I am a happy customer. This book practices showing why they are so successful. Anybody who wants to do great in his/her business should read this book. It is filled with simple, uncommon and effective practices to make your business successful.

Great book on how to give great service. Zingerman's is an instititution in Ann Arbor and this book gives us the secrets behind the success -- great service. After reading this book, I can see exactly where other businesses fail -- lack of eye contact, slow service, not being open to suggestions. I hope Zingerman's comes to Boston (where I live now), and I hope all the business in my area, buy and read this book. Sincerely, Terry Burnham

Zingerman's guide is an outstanding primer on a businesses approach to service. Zingerman's philosophy is quite simple: Customer's should be treated like royalty and it is my responsibility to implement this standard. Ari Weinzweig takes you through the steps that he uses to teach outstanding service principles to his employees and in workshops for other companies. Although service is not always easy it is a noble goal in itself and should be diligently pursued by every team member of a business.