Zig Ziglar's Secrets of Closing the Sale

This book is exactly what you think it is: detailed accounts of closing sales, as well as the psychology behind most of them. Ziglar sprinkles in anecdotes to keep the book in a narrative, fun format. I highly recommend this book if you have self-confidence issues or need help in interviews.

This incorporates the fundamentals of sales techniques and presents them in an enjoyable way. If you are a sales professional, this book will boost your sales and bring you back to the basics to strengthen your sales foundation every more. Zig is a living icon whose work scripted the fundamentals of all sales training as we know it today. A must read.

The Book is a joy to read and full of great suggestions on how to improve your sales. Some suggestions and topics should be 'common sense' but Zig shows how these common sense philosophys help you achieve extraordinary sales results. It is a must read for the True Sales Professional!

When I first read this book, last month, I was drawn towards it because I couldn't find Maxwell Maltz's books on selling. And, I remember reviewing this book, thinking that I had not heard objections from my prospects, yet, by the time I read page 304, of this 400 page book, I created a notebook with 35 pages of notes, each begins with specific objections that I have heard.I remember asking myself, "Are you closing one sale after another?" And the answer was "no."As I read this book for the second time, I am so excited about how I am filling up those pages with very specific, tailored responses to those objections, ones which have led me to close some sales. I keep telling myself, at this point to not make another sales call, until I have read this book 4 times, but because I am learning so much, it is natural for me to make some sort of sales call, everywhere I go. And in most cases, I am gathering information on the person, more information than they probably realize that I am gathering. But it helps me to be in rapport, as I show them that they need my services.There are some parts in this book where I have read the objections, and examples of how to respond, not react to the objections, and I had said to myself, "I could never do that. It seems somehow wrong." Then, as I read this book for the second time, I am not only adopting what seemed uncomfortable, but I am definitely putting my charming spin on the dialogues.Long before reading this book, I had read, "Think and Grow Rich," 13 times. And I kept telling myself, so how do I sell what I am doing, to the right people, everytime I make a sales call. And, although each read of "Think and Grow Rich," has added value to me, "Secrets of Closing the Sale," is very specific, and empowering. ...I am eternally grateful for this book, as I envision the difference that it will have on all aspects of my life.

Zig Ziglar shares with the reader how he overcame obstacles in achieving success in his life, professionally, and personally. He uses stories to show examples of the "Secrets" to closing deals. Many of the stories he shares with the reader are stories about how he was closed by good, professional sales people. He also offers dozens of closes, throughout the book, and advice on how and when to use them most effectively. This book is a must for every professional's personal library,regardless of his or her field. If you want to be a great salesman, buy the book, follow Zig's advice, and his direction, then prepare yourself for great changes.

I've read this book three times in the last fifteen years and learned more each time. There are lots of ideas to consider, particularly in dealing with people who automatically say no.