Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation [German]

by Sebastian Wagner

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Diplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2.0, Universit t der Bundeswehr M nchen, Neubiberg (Institut f r Marketing), Sprache: Deutsch, Abstract: Die Verkaufsf rderung stellt f r Hersteller und H ndler der Konsumg terindustrie eines der bedeutendsten Marketing-Instrumente dar. Besonders Gewinnspiele sind seit geraumer Zeit ein beliebtes und viel genutztes Werkzeug...

Format:Paperback

Language:German

ISBN:3640536215

ISBN13:9783640536214

Release Date:February 2010

Publisher:Grin Verlag

Length:116 Pages

Weight:0.35 lbs.

Dimensions:0.3" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics Language Arts

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Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation [German]

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