The book, Zebra Stripes, introduces the concept of personal branding, told through a tale about a zebra clan. The principal character, Sonny, is a bright, inquisitive young zebra who is clearly disturbed to discover that some of the park's animals - commonly known as the 'Big Five', regard themselves as better and more important than anyone else in the park. At a zebra council meeting, it is decided that the zebras must do something to enhance...