Youtility: Why Smart Marketing Is about Help Not Hype
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Book Overview
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new...
Format:Hardcover
Language:English
ISBN:1591846668
ISBN13:9781591846666
Release Date:June 2013
Publisher:Portfolio
Length:240 Pages
Weight:0.80 lbs.
Dimensions:0.9" x 5.7" x 8.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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