Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social...