You Will Be Satisfied: Ford Motor's Top Salesman Shows You How to Turn Happy Customers into Fanatical Loyalists and Leave Your Competitors in the Dust

After the owner of our store read the book all employees read it . Then the owner flew to meet Mr Tasca at his store ,he spent 3 days there, wa sgiven the tour of his store, he spent quite a bit of time meeting with Mr Tasca and his sons talking about his philosophy and way of doing business .What a place !! upon returning we have instatuted The same 7 day return policy that Mr Tasca has as well as putting 3month 3000... Read Full Review

This book, through anecdote and exposition, tells the reader flat-out how to sell, without violating integrity. It covers why the "lowest price" game is one you can not win. It tells what the customer really wants. While it discusses these topics in relation to selling cars, it explains how these ideas can be used in other industries.When I first saw this book, I picked it up because the name was familiar, since I used... Read Full Review

Bob does a great job of showing his winning formula to build a successful dealership. Although any business person can learn from his book, it's a must read for dealership managers. I have recommended it to my dealership clients.

Bob Tasca puts into a concisely written, punchy and readable book the secrets to his success. He explains why you cannot focus on both the bottom line and customer satisfaction, which explains why most businesses fail at achieving real customer satisfaction. You don't have to be a car dealer to get a lot from this book.

We own several businesses and read hundreds of books every year. This is one of the best. Every business owner, executive, or associate can use this book to make more money- by having your customers super satisfied. The principles apply to any business and succinctly state the key values by which the entire organization can create a success for everyone involved. If you read at all, you should read this.