You Can't Win a Fight with Your Client: & 49 Other Rules for Providing Great Service

Both simplistic and prescient, this book should be required reading by all people, at all levels, of all organizations. Nothing here is new, but all of it is so critical to a brand's success that it needs to be posted on all doorposts. I've heard it said that people don't need instructing as much as they need reminding, and this book is a concise, clear, tight little ditty that really could help your organization (and you) reframe your perspective. And it's a gentle reminder for all to keep their eyes focused on the important relationships. Who is important? The guy how cuts your company a check. The guy that recommends you to his friends. The guy that comes back, time after time. Treat them right, do the right thing. This is a must have. Buy them by the box, I think I will make it part of my holiday gift distribution this year.