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Paperback You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success Book

ISBN: 1857885805

ISBN13: 9781857885804

You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

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Format: Paperback

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Book Overview

Learn insider secrets for career success from THE personal branding strategist.

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves...

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