"Yahoo!" - A case study about brand valuation

by Thomas Kuhn

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Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Avans+ Hogeschool B.V., Breda (Verwaltungs- und Wirtschaftsakademie, Krefeld), course: Bachelor of Business Administration, language: English, abstract: First of all, the following chapter will deal with the framework of brand evaluation. To give an idea of the internet service provider Yahoo!, the company will...

Format:Paperback

Language:English

ISBN:3656451672

ISBN13:9783656451679

Release Date:July 2013

Publisher:Grin Verlag

Length:90 Pages

Weight:0.28 lbs.

Dimensions:0.2" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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"Yahoo!" - A case study about brand valuation

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