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Business & Investing Books > Marketing & Sales Books
Hardcover Writing Marketing Book
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ISBN: 1412902657

ISBN13: 9781412902656

Writing Marketing

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Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

$259.49
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Book Overview

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.

Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of...

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Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales

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