Writing for Public Relations and Strategic Communication

by William Thompson and Nicholas Browning

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Book Overview

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn...

Format:Paperback

Language:English

ISBN:1793511888

ISBN13:9781793511881

Release Date:August 2021

Publisher:Cognella Academic Publishing

Length:444 Pages

Weight:0.44 lbs.

Dimensions:0.9" x 8.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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Writing for Public Relations and Strategic Communication

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