Writing and Producing for Television and Film

(Book #2 in the Communication for Behavior Change Series)

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Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book--the second in a three-book series titled Communication for Behavior Change --is amied at all producing or directing Entertainment-Education dramas for television and film. The authors--both leading practitioners in the...

Format:Paperback

Language:English

ISBN:0761934006

ISBN13:9780761934004

Release Date:December 2005

Publisher:Sage Publications Pvt. Ltd

Length:280 Pages

Weight:4.40 lbs.

Dimensions:0.7" x 7.0" x 9.0"

Related Subjects

Arts, Music & Photography Language Arts Performing Arts

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Writing and Producing for Television and Film

(Book #2 in the Communication for Behavior Change Series)

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