Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead

Professionals everywhere should soon be singing the praises of the straight-forward, common sense advice imparted from the author and an impressive showing of well known writers and executives in Kevin Ryan's, Write Up the Corporate Ladder. Void of the antiquated, worn out writing adage we've had our fill of-it's a fresh look at what experts concur is one of the most essential skills in business today.According to Ryan, an easily achievable and winning combination of confidence, commitment and focus takes the anticipatory (and sometimes painful) pressure off of writing performance in an era of increasing volubility. From Waterloo to the space race to modern day memos, Ryan presents a number of well excerpted communication examples to reinforce key concepts and keep readers interested and engaged. His reader-friendly style is sure to put even the most timid writing protégé at ease.Cleverly, Ryan begins by justifying the importance of clear and effective business writing (in case you still had any doubt!) Then, after a step by step introduction to the Plan Then Write method of composition, we're reminded by the expert interviewees once again just how valuable good writing skills are in today's competitive marketplace.As a writer and editor, I mightily concur that the Plan Then Write method does indeed produce great results and Ryan's helpful instruction is among the best I've read in this area.My favorite chapter? Definitely chapter 5. The Art of Writing: How to Solve Problems Using Your Writer's Intuition, in which Ryan explains that, "We all have a writer's intuition. It consists of our innate logic, common sense, and everything we've internalized about writing and reading after doing both-almost daily-since the age of five." If you "get" this concept, you're well on your way to becoming a better writer and will most certainly gain an impressive advantage over those around you who don't!Robin Hendricks, M.Ad.Ed.Managing EditorMedical Education Broadcast Network

Clever title. Also, Ryan and his contributors really do reveal various techniques that will help anyone to "write with ease and get ahead." However, I think it would be a serious mistake to determine the value this book wholly on the basis of its relevance to career success. It offers more, far more than that. Ryan carefully organizes his material within three parts. In the first, he explains what he calls the "Plan Then Write Method"; next, he provides a series of interviews with ten successful business authors; finally, he provides a series of "views" from corporate executives. The "Plan Then Write Method" is explained step-by-step. Think of Ryan as a personal tutor who helps his reader to understand the importance of Subject, Audience, and Purpose. Basis stuff, yes, but presented with a crisp style and in sharp focus. (Would we expect less from an expert on effective writing?) He has chosen his collaborators well. More to the point, with uncommon skill, he elicits from them their most valuable advice concerning so-called "secrets" to effective writing. All agree with Ryan that the ultimate objective is successful communication. Time Out. Within the classical tradition, there are four levels of discourse: Exposition which uses information to explain, reveal, "expose," etc.; Description which makes vivid with compelling details; Narration which tells a story with a plot or explains a process or sequence; and Argumentation which convinces with logic and/or evidence. The best writers of both fiction and non-fiction operate effectively on all four levels. Here are a few brief excerpts from various interviews:"The first thing I ask myself is: What do I want to focus on, what do I want to teach? I always try to break my subject into three or four main points, the most teachable concepts, because I don't think people can grasp more than that. The second question I ask is: How do I want to teach it? Do I want to write it like a regular book, a parable, a quotation book?" Ken Blanchard"The act of writing is the process of clarifying thought. Not just for the reader, but for the writer....There needs to be momentum, and you have to create that; you have to set up the questions at the beginning. That's actually one of the fun things to think about, How am I going to get the reader to turn the page? Now we're on quest together!" Marcus Buckingham"There are three steps to writing well in my opinion., regardless of what you are writing. Step one: how to end. Step two: where to begin. Step three: what to leave out. Also, I only write one draft that I keep changing until I don't believe it needs to be changed anymore. When I'm finished, there may not be a word left of what I originally wrote down." Roy WilliamsLater in the interview, Williams shares what I consider to be especially valuable observations about effective writing:"The most valuable tip that I can give anybody is: If you want to be a brilliant writer, truly a brilliant writer, then you need to re

Write up the Corporate Ladder is a must read for all MBA students. As future leaders in the business world, we need to be very good communicators. Kevin Ryan provides us with the tools to grow to be very strong business communicators. His book also teaches us how to avoid many common mistakes that lead to wasted time and energy. Not only do I recommend that all MBA students read this book, I think it is crazy to not keep this book on your desk as a reference. My writing has improved a great deal thanks to the techniques taught by Kevin. This is a great opportunity to add value to our MBA skill set.Erik ChavezUniversity of Chicago GSBMBA Candidate 2005

At last a clear and practical book that gets right down to the real issues. Excellent writing skills are critical to success in today's world. Ryan gives proven and valuable steps to bring your writing to a new level of clarity and conciseness. A real must have book.

I have been teaching college writing, including business and professionalwriting, for nearly twenty years and Write Up the Corporate Ladder is one ofthe most empowering texts on the subject I have ever seen. Writers in everycontext can benefit from its wit and wisdom; it ought to be required readingin college business writing courses and should be ready-to-hand in the deskdrawers of all whose jobs require even the occasional writing. This book¹stips and strategies liberate the busy professional or student fromtime-wasting and unproductive writing habits. In addition to thestep-by-step instruction, the numerous interviews with successful corporateexecutives and other professional writers offer invaluable insights into theimportance of clear writing to the career track of any professional.Thomas H. SchmidAssociate Professor of EnglishUniversity of Texas at El Paso