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Paperback The World's Best Books: Taste, Culture, and the Modern Library Book
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ISBN: 1558497919

ISBN13: 9781558497917

The World's Best Books: Taste, Culture, and the Modern Library

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In October 1930, Macy's department store in New York City used the inexpensive book series "The Modern Library of the World's Best Books" as a loss-leader to draw customers into the store. Selling for only nine cents a copy, the small-format, modern classics attracted crowds of buyers. Businessmen, housewives, students, bohemian intellectuals, and others waited in long lines to purchase affordable hard-bound copies of works by the likes of Tolstoy,...

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Format: Paperback

Condition: New

$37.63
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Related Subjects

Language Arts Literary Criticism Literary Criticism & Collections Social Science Social Sciences

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