World War Brands: World War II and the Rise of the Modern American Brand
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Book Overview
How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American...
Format:Paperback
Language:English
ISBN:0996576088
ISBN13:9780996576086
Release Date:September 2021
Publisher:Guidewords Publishing
Length:320 Pages
Weight:0.95 lbs.
Dimensions:0.7" x 6.0" x 9.0"
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