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Paperback World War Brands: World War II and the Rise of the Modern American Brand Book
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ISBN: 0996576088

ISBN13: 9780996576086

World War Brands: World War II and the Rise of the Modern American Brand

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Book Overview

How the Modern American Brand was Born


World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Just as important, the post-war economy led to the rise of the American...

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Business Business & Investing History Social Science Social Sciences

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