Women's Periodicals in the United States: Consumer Magazines
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Book Overview
Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers...
Format:Hardcover
Language:English
ISBN:0313286310
ISBN13:9780313286315
Release Date:July 1995
Publisher:Greenwood
Length:528 Pages
Weight:2.05 lbs.
Dimensions:1.3" x 6.0" x 9.0"
Related Subjects
American Literature Americas Business & Finance Business & Investing Communication & Journalism Communication & Media Studies History Humanities Journalism Journalism & Nonfiction Language Arts Literary Literary Criticism & Collections Literature Literature & Fiction Politics & Social Sciences Social Sciences Textbooks Women in History WritingCustomer Reviews
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