Winning the Marketing War: 3rd Edition

It is the best book on strategy there is and its originality is amazing. It is probably the definitive book on business strategy. There can be no doubt that this book is an unprecedented masterpiece.

I am a management veteran with an MBA. I have taken advanced classes in strategy and marketing, studied with Peter Drucker, and run through innumerable Harvard case studies. Yet I have never before read a single book that so clearly, succinctly and coherently organized the fundamental principles of competition and market strategy in a manner that one could actually USE. This is no gimmick. The material is well organized and the principles are sound. I have led companies in marketing wars before with success. However, I believe I might have made my decisions more decisively and confidently if I could have read this book years ago. Bravo to Mr. Michaelson.

Profound, insightful and resoundingly practical, Michaelson begins his work with a serious error. He refers to the book as Winning the Marketing War. It's scope is far greater. Not only a reference in marketing, it is a serious work for anyone interested in management, international business, competitive advantage or any aspect of business operations. A well thought through integration of both Eastern and Western Strategy, it entertains and enlightens both the master and novice. Other texts in the field (Guerrilla Marketing, Marketing Warefare, etc), offer a beginning prospectus on warefare and strategic application but Jerry manages to go further as he carefully explains the necessity of strategies and tactics in all operations. From cover to cover, the text is packed with one example after another. Not only do they vividly illustrate the principles, they make it an enjoyable read as well. For the experienced strategist to the new manager, this work provides inspiration for not only competing but consistently winning. Bravo Jerry, this is the premier work in the field.

There are so many choices to get information from. Information you can turn, with experience and savvy, into knowledge and with some luck into wisdom. Gerald's books in Marketing (Von Clauswitz and Sun Tzu) are both complementary: The first for more aggressive and government protected Markets like Southern Europe, Japan and the rest of Asia or Latin America and Sun Tzu's Book for the UK, Germany, Holland, the Scandinavian Countries, the US and Canada.Gerald Michaelson is a very thorough, extremely knowledgeable, and world-renown expert in Marketing. For so little money get EXACTLY the RIGHT Tools you need in Marketing.You can try to read/study 100 books with great names in the Marketing Field or you read the books by Gerald Michaelson "The New Competition" by Kotler.The difference between the 1st and 2nd choices is: $2,000 or more in Books and probably.....Your Career. The Choice is yours. Miguel A. Prieto