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Hardcover Winning the Countertrade War: New Export Strategies for America Book

ISBN: 047163252X

ISBN13: 9780471632528

Winning the Countertrade War: New Export Strategies for America

Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.

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Format: Hardcover

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