Winning the Advertising Game: Lessons from the Super Bowl AD Champions

by Sascha Raithel, David W. Stewart, Charles R. Taylor

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Unlock the secrets of advertising success with this comprehensive guide Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest...

Format:Hardcover

Language:English

ISBN:3031775058

ISBN13:9783031775055

Release Date:February 2025

Publisher:Springer

Length:214 Pages

Related Subjects

Business Business & Investing Economics Psychology Sports & Outdoors Sports & Recreation

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Winning the Advertising Game: Lessons from the Super Bowl AD Champions

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