Winning Political Campaigns: A Comprehensive Guide to Electoral Success

Even in 2021, this book can be valuable for everyone involved in a campaign, but particularly for the novice candidate and staffers just breaking into politics. It gives you a lot about the details of campaigning so that you don't have to learn by trial and error. One of the best!

Now in an expanded and updated second edition, William Bike's Winning Political Campaigns is the definitive "how to" handbook for planning, organizing and implementing a successful campaign for elective office. Designed for novice campaigners, there is a wealth of information that would benefit even the more experienced campaign worker. This new edition is enhanced with political ideas, tactics, strategies and advice gleaned from the experiences of the Jesse Ventura, Hillary Clinton, and George W. Bush campaigns. If you are involved in any elective office political campaign at any level, read William Bike's Winning Political Campaigns.

Now in an updated and expanded second edition, William Bike's non-partisan "how to" manual, Winning Political Campaigns: A Comprehensive Guide To Electoral Success, continues to be an ideal primer for the novice who aspires to an elected office whether it be with municipal, county, state, or federal government bodies. Easy-to-read and with the contents arranged alphabetically, Bike covers all aspects of campaigning from advertising and building alliances, to fundraising and voter contact. Thorough, detailed, "user friendly", Winning Political Campaigns is essential reading for anyone entering the political arena -- and has a great deal of value for even those who are experienced in seeking political office for themselves or their candidates of choice.

Mr. Bike's book will save you and your candidate hours of discussion with his clear advice and many checklists. The sections on budgeting and planning are the most useful and best written. The only complaint I have is that most of the examples are of Chicago politics, which is obviously not a bit like other cities' politics, though Mr. Bike is very engaging in drawing much from his personal experience. A few hours spent with this easy-to-read book will steer you around campaigning pitfalls and provide the guidance and information necessary to get a campaign off the ground quickly and run it effeciently.