Winning in Service Markets: Success Through People, Technology and Strategy
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Book Overview
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges...
Format:Hardcover
Language:English
ISBN:1944659048
ISBN13:9781944659042
Release Date:December 2016
Publisher:Ws Professional
Length:704 Pages
Weight:2.05 lbs.
Dimensions:1.0" x 6.1" x 9.1"
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