Winning in Emerging Markets: A Road Map for Strategy and Execution

by Tarun Khanna and Krishna G. Palepu

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Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions,...

Format:Hardcover

Language:English

ISBN:1422166953

ISBN13:9781422166956

Release Date:April 2010

Publisher:Harvard Business Review Press

Length:272 Pages

Weight:1.16 lbs.

Dimensions:0.9" x 6.6" x 9.5"

Related Subjects

Business Business & Investing Economics

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Winning in Emerging Markets: A Road Map for Strategy and Execution

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