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Paperback Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers Book
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ISBN: 1400210003

ISBN13: 9781400210008

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Format: Paperback

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Book Overview

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80...

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Business Business & Investing Economics Social Science Social Sciences

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