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Paperback Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Book
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ISBN: 1542732387

ISBN13: 9781542732383

Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media

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Format: Paperback

Condition: Very Good

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Book Overview

This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.

Dan Gingiss has interviewed dozens of business leaders on his...

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Business Business & Investing Computers Computers & Technology

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