The Win-Win Negotiator: How to Negotiate Favorable Agreements That Last

I've been working in offices for almost 40 years, and I've seen the business world evolve from manual typewriters to the internet, from hand-shake deals to 100-page contracts and lawyer armies to close deals. The art of negotiation was part of doing business back then, and it's more important now, as our global outreach widens. What Ross Reck has done with this enjoyable, fast-reading book is to remind us that PEOPLE are the important core we might be forgetting about in our fast-paced, electronic world. His four-step PRAM model is one you'll remember easily and it applies to any relationship, not just business. Ross is a dynamic speaker and author who walks his talk. His refined listening and communication skills and genuine passion for helping others come through in everything he does. Through Ross's earlier book, Revved Up and this one, I have gained many insightful tips for dealing with people in a win/win manner. After all, no one likes to lose!

I have met Ross and read his book, both are wonderful. The book is written as business novel, perhaps the greatest of all teaching formats. In his book you will learn the principles of successful negotiating using the PRAM model. However this book is not meant to be read, but to practiced.

This is a very good book explaining the basic principles of negotiation to reach agreements that result in gain for both the parties involved. In the modern world, relationships are becoming brittle and it is increasingly difficult in the world of business to reach a good agreement that lasts long. This book explains why to focus on the wholistic picture where we negotiate not only for what we need but try to see that it results in a benefit for the other party involved. To achieve such agreements, we need win-win thinking, knowing the people with whom we are negotiating, creating long lasting relationships and maintaining the relationships. These principles are explained in a simple and very convincing language in this book. Written as a very simple parable style, this book is a must for all those involved in the process of negotiation in their daily conduct of life. For those who want to learn the basic principles of negotiation for their future, this book offers excellant treasure in very simple language