Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their...
This is one of few books that I read cover to cover, and going to read it again in the next few months to remind myself and my business that there is more than just making money in life - its about making the world a better place to live for. Although it doesn't contain any recipe for ice-creams (wasn't looking for one), it does contain the recipe for a successful business model built on a socially responsible organization...
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great book for those who HATE big business and its "selfishness". Although the book, I think, is poorly written at times, it is always very interesting as it offers a perspective one NEVER hears about in the business section of the newspaper or in business/management books. More execs should read this and thing long and hard about their "social mission", as well as their strategies. The social effort seems to have worked...
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Here is the story of how two guys built a company that 1) Makes money, and 2) has a social conscience. It details the dilemna's, decisions, and trade-offs that Ben and Jerry's had to make between the myriad of forces that regularly tug at the company because of its mission, and the realities of the marketplace. For example, it shows how B & J dealt with their brownie supplier in inner city New York when the supplier couldn't...
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I listened to this book on audiotape. Ben and Jerry discuss how the idea of an Ice Cream Shop came about, how it almost didn't happen, then how it became a growing successful business. They tell the business side as well as the human side of their venture, with actual stories, from both points of view. They stressed the importance of running a company that was fun to work at, that cared about the employees, and gave back...
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