Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace
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Book Overview
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class "Marketers should follow the course laid out by Sean Moffitt...
Format:Hardcover
Language:English
ISBN:0071749276
ISBN13:9780071749275
Release Date:December 2010
Publisher:McGraw-Hill Companies
Length:336 Pages
Weight:1.45 lbs.
Dimensions:1.1" x 6.4" x 9.1"
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