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Paperback Why You Need A Business Story And How To Create It Book

ISBN: 191022331X

ISBN13: 9781910223314

Why You Need A Business Story And How To Create It

As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an international advertising and marketing agency I had the privilege of helping world-class brands, such as Google, 3M, and Dell, create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to...

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Format: Paperback

Condition: New

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