Why We Love Disney: The Power of the Disney Brand
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Book Overview
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build...
Format:Paperback
Language:English
ISBN:1433108976
ISBN13:9781433108976
Release Date:February 2011
Publisher:Peter Lang Inc., International Academic Publi
Length:282 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 5.9" x 8.8"
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