Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
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Book Overview
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology...
Format:Paperback
Language:English
ISBN:0307450392
ISBN13:9780307450395
Release Date:September 2011
Publisher:Crown Publishing Group
Length:320 Pages
Weight:0.56 lbs.
Dimensions:0.7" x 5.1" x 7.9"
Related Subjects
Business Business & Investing Consumer Behavior Economics Marketing Marketing & Sales ResearchCustomer Reviews
1 rating
Still very useful en 2024!!
Published by Lety Vega , 5 months ago
I was amazed of how insightful was this book. Full of good and useful information
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