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Paperback Why People Cooperate: The Role of Social Motivations Book

ISBN: 0691158002

ISBN13: 9780691158006

Why People Cooperate: The Role of Social Motivations

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Book Overview

Any organization's success depends upon the voluntary cooperation of its members. But what motivates people to cooperate? In Why People Cooperate, Tom Tyler challenges the decades-old notion that individuals within groups are primarily motivated by their self-interest. Instead, he demonstrates that human behaviors are influenced by shared attitudes, values, and identities that reflect social connections rather than material interests.

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Related Subjects

Psychology

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