Why Didn't I Think of That

This short story offers valuable insights on creativity and innovation. The world of the "senior idea forager" of The Big Black And White Company is shaken by the arrival on the scene of The Color Company, and his mission to find the secret of their success. A conversation unfolds, in which ten "creative rules" are presented, from basic to eye-opening. This book turns out to be a nice stepping stone into Firestien's world of creativity. I'm already reading "Leading on the Creative Edge", which is an in-depth explanation of creative principles.

This book focuses on how creativity, or the lack of it, can impact a business. This short book is easy to read. It offers practical examples that make comprehension a breeze. After reading the book, you are able to walk away with simple, concrete ways to prevent you, and your company, from falling into a creativity trap.This book is similar to "Who Moved My Cheese? as it tells a story with characters that can relate to most business settings. The method in which it was written helps to relay the concept of Creativity very clearly.If you are looking to expand your knowledge on the concepts offered in this book, I recommend also reading "Leading on the Creative Edge", by Dr. Rodger Firestien.