Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

by Linda Goodman and Michelle Helin

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Book Overview

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that...

Format:Paperback

Language:English

ISBN:1601630417

ISBN13:9781601630414

Release Date:January 2009

Publisher:Career Press

Length:256 Pages

Weight:0.65 lbs.

Dimensions:0.5" x 5.4" x 8.2"

Related Subjects

Business Business & Investing Consumer Behavior Economics Marketing Marketing & Sales Research

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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

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