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Paperback Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Book

ISBN: 1601630417

ISBN13: 9781601630414

Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

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Book Overview

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that...

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