Why Customers Don't Do What You Want Them to Do and What to Do About It

By Ferdinand Fournies and Ferdinand F. Fournies

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From the New York Times Bestselling Author- Proven Methods for Getting Customers to BuyThis fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0070217009

ISBN13:9780070217003

Release Date:March 1993

Publisher:McGraw-Hill Companies

Length:224 Pages

Weight:1.20 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics

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Why Customers Don't Do What You Want Them to Do and What to Do About It

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