Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

by Marshal Cohen

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In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move.

In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for...

Format:Hardcover

Language:English

ISBN:0071460365

ISBN13:9780071460361

Release Date:November 2005

Publisher:McGraw-Hill Companies

Length:240 Pages

Weight:0.98 lbs.

Dimensions:0.8" x 6.3" x 9.1"

Related Subjects

Business Business & Investing Communications Economics Marketing Research Skills

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Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

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