If you're vain enough to think you're the boss just because you own the company or are the manager, don't bother reading this book. You can't be helped. You think you're smarter than Sam Walton?Do you want to increase sales, rise to the top of your game, train yourself or you employees in customer relations? The counter person, the telephone person, the delivery person are the keystones of a successful business. The customer is the ultimate boss...