Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

I ordered this book because I needed it for a class. It came very fast!! I was surprised! It came a little more torn up then the review said, but it's still the book I needed so I am still happy.

To all those who decried the lack of an answer guide: Agreed! However, you can get it by contacting the office of the author, Scott Purvis, at Gallup & Robinson at 609-730-1550, 609-730-1566 (fax), or [email protected]. You must filling out a form that attests to the fact that it's for professional and not academic use (that is, that you're not trying to get a better grade in an advertising course that uses it for a textbook).

I've been in advertising for 16 years, and it's great to have definitive proof that the advice I give clients is based on fact--e.g., "Reverse printing reduces readership..." and "Humor can be effective, but can often fail." But there's as much value in the Introduction to this book as in its side-by-side ad comparisons. Interviews with seven ad biggies get right to the tough questions. Very fun reading (if you're into advertising). Be sure to order the Instructor's Guide with it.