Where the Suckers Moon: An Advertising Story
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Book Overview
The former advertising columnist for the New York Times provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0679412271
ISBN13:9780679412274
Release Date:October 1994
Publisher:Alfred A. Knopf
Length:477 Pages
Weight:2.05 lbs.
Dimensions:1.6" x 6.6" x 9.5"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Marketing & SalesCustomer Reviews
1 rating
Good insights and history for those working in advertising.
Published by Thriftbooks.com User , 26 years ago
Although the book is somewhat long (as another reviewer commented) it is certainly worth reading, and delivers some great insights into the ad business for young writers and designers.
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