Where the Money Is

Thanks, Dr. Bob, for a great book on investing! This book is something I have needed to read for a long time. When reading investment books, the advice is often about IRAs, 401(k)'s, bonds, stock market, market timing, etc. Dr. Bob's advice is in a totally different area. He believes in something called "sectornomics" which means if you look at all the industry sectors and determine which ones will do well in the next five years, then invest in several companies in that sector, your portfolio will do well. Don't worry about which particular stocks too much, just pick the right sector. Pharmaceuticals, let's say. Then, for the majority of the book, Dr. Bob goes on about the various trends in the US and worldwide which will whip the stock market sectors one way or another. Should you bet on a Japanese resurgence in the next ten years? Don't think so. How about betting on the graying of America? Sure, says Dr. Bob, but remember, Europe and Asia are graying too. Doesn't sectornomics break the rule of investing that "the only thing that makes the stock market go up or down is a surprise?" Doesn't everyone know about the graying of America? Yes, they know, but no, it doesn't break that rule. Sectornomics means "looking at the same thing everyone else looks at, and seeing something different." Your own perspective can give you the added advantage over the market.Inspired by Dr. Bob, I began my own personal portfolio based on alternative energy, because I have found out that this sector is about to boom in the next 10 years. A little research (using the Internet of course) and now I have a list of about 30 companies who are extremely well positioned to make a lot of money once alternative energy goes big. The key for me was seeing the big players (United Technologies, Idatech, Xcel, BP, etc.) investing heavily into this sector. BP makes millions of dollars yearly from manufacturing solar cells.Dr. Bob's knowledge of statistics is absolutely amazing. And his writing style is very approachable.I heard Dr. Bob speak at an investment seminar in Columbus, Ohio. His speech was good but his book -- excellent. Just buy it. It is the best investment you will make this year.

Robert J. Froehlich has written an informative and highly readable guide to understanding the emerging global economy. Never dry, dull or dense, his book focuses on the factors that combine to create both major and minor global economic trends. If you understand these trends, he maintains, you can make wise investment choices now and in the future. At the end of the book, Froehlich includes a glossary of terms, though - unlike many investment books - you don't find yourself lost in a sea of insider jargon while reading. He writes delightfully, easily shows you how global trends connect and conversationally explains what this means to you professionally and personally. We [...] recommend this book to all readers, since no matter your area of expertise or interest, if you live on this planet your economic well-being is affected by globalization.

If only all of the talking heads on CNBC, CNNfn, Bloomberg and the other financial media were as easy to read and understand as Bob Froehlich. Readers who wish to truly understand money, the economy, the stock and bond markets, and future investment trends should read this book. They should make sure their spouses and older children read it, too. I know I wish I had read it before the last bull market, and the correction in 2000.

If you want to learn the principles behind the stock market, and optimize the value of your money, then this is the book to pick up. Bob Froehlich gives you a new an innovative approach to the market arena. The book is Overall a terrific read, and an invaluable tool for guidance to investment practices.

If you want to educate yourself in the principles of stock market, and learn how to optimize the value of your money for years to come, this is the book to pick up. Bob Froelich gives you a new perspective on how to look at the market, and overall is a terrific book to read, while being an invaluable tool for guidance in investing.