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Paperback When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns Book

ISBN: 0820461253

ISBN13: 9780820461250

When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle...

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Format: Paperback

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