When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

by Doug Underwood

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Book Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Format:Hardcover

Language:English

ISBN:0231080484

ISBN13:9780231080484

Release Date:July 1993

Publisher:Columbia University Press

Length:259 Pages

Weight:1.19 lbs.

Dimensions:0.9" x 6.2" x 9.3"

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Finance Business & Investing Communication & Journalism Journalism Journalism & Nonfiction Language Arts Political Science Politics & Social Sciences Social Sciences

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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

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