When Life Was Wow is a fast-paced memoir of Bob Baker's rambles in the adrenalin-charged 1940s into the mid-'90s; highlighting his loves, free spirit ways and escapades in 150 life stories: his award-winning gigs in the Mad Men era of advertising; and playing the Game of Life with some offbeat-upbeat characters in Marblehead's brine-spiked take on the Human Comedy.