When Firms Change Direction

by James Oran Huff and Anne Sigismund Huff

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Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

Format:Hardcover

Language:English

ISBN:0195136438

ISBN13:9780195136432

Release Date:January 2001

Publisher:Oxford University Press

Length:288 Pages

Weight:1.29 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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