When and What to Buy--a Nested Logit Model of Coffee Purchase
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Book Overview
Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work...
Format:Paperback
Language:English
ISBN:102151019X
ISBN13:9781021510198
Release Date:July 2023
Publisher:Legare Street Press
Length:36 Pages
Weight:0.14 lbs.
Dimensions:0.1" x 6.1" x 9.2"
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