What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth

by Stan Phelps

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Book Overview

What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Praise for WYPG?

"In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business...

Format:Paperback

Language:English

ISBN:0984983805

ISBN13:9780984983803

Release Date:January 2012

Publisher:9 Inch Marketing

Length:210 Pages

Weight:0.76 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

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What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth

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