Whatever You Think, Think the Opposite

It took me about an hour of slow reading to devour the book. It'll probably take me some time to master the principles. In that sense, it is like Tao Te Ching. So here is a review in accord with the spirit of the book: Instead of spending your time reading books from Malcolm Gladwell, read what Paul Arden has to say about life, business, success and failure.

its not a book per se. It has advice, quirks, statements, short stories. a great bathroom read to smile about. I keep it in my toilet for everyone to see. (yes, i spray it with Lysol)

This and Zing are two of the freshest and most creative of the creative thinking books I have read recently. Highly recommend this to help JUST START nad PROVOKE your latent creative thinking.

This book caught my attention at SF-MOMA. Ever since I bought it, it has grabbed the attention of all friends who visit me. It's a quick read where each page you flip has a certain controversial wisdom. I guess everything about the book screams that Paul Arden is practicing what he is preaching. It is easy to disagree with every conclusion he draws, but that's the very point of the book that conventional wisdom must be questioned. Paul Arden also fits the profile of successful ad gurus. These personalities would trade off controversy over correctness any day. Just by engaging you in an argument about a certain topic, they have achieved their purpose. That of making you have an opinion about that topic and not be indifferent. I wouldn't live my life by this book. But certainly flip a page every once in a while to review my life. Makes it a good coffee table book too. A person who spends 60 seconds would stand to gain something, as would a person who spends 60 minutes.

Dare to Think The Opposite is more than you Think... This isn't the first Paul Arden book I've read through and examined for review. The good news hopefully is it won't be the last Paul writes. This book cuts to the gut of considering doing things differently without being apprehensive. And in less time than you could read this whole review backwards you can get through his new book. I think that's also what makes the books written by Arden interesting. Their short on paper but long on ideas. Great for you if you're always complaining about not having enough time to get through a good book. I think the only way to put mileage on an idle mind is to read books that make you say huh! "I never thought of it like that". This makes a book well worth the reading. Benjamin Franklin said in Poor Richard's Almanack..."Reading makes a full man--Meditation a profound man--Discourse a clear man." So are you afraid of applying simple rules in the reverse? Do you often just go with the status quo or follow common patterns or guidelines for thinking? If you're not afraid to think in the opposite or if the following title with the words backwards doesn't bother you than you may be well on your way to something worth imagining differently. "WHATEVER YOU THINK Think the Opposite" is worth your time. The book opens up on page 7 with a Flop...and are you willing to take one and try an idea that goes against reason? In this day and age how willing are you to be unfashionable? Well get ready to put on your high heeled sneakers as you prepare to take another drastic right turn in a left turn lane which seems to spin out of control on pg 16 & 17 in order to jump-start your thinking about "The Height of Unfashion" and how taking risk to make a decision that's unfashionable often leads you to the next unpredictable road to greatness. "The Age of Unreason", and "There is no right point of view" both make you think about perspective and how yours could be screwing you up from seeing the things you're missing. Now if you're not into progressive thinking don't try this book. Again I think Paul Ardens on to something and the cost of the book is worth taking a plunge to gain some great increase in your imagination. I got a lot out of the book. In this generation you need VISION not Tele-VISION to make it. As you can see I like the book and you will too! Your Servant, Deremiah, *CPE