What Is Marketing?
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Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators-and great skill in serving customers profitably. The book provides the foundation for developing those...
Format:Hardcover
Language:English
ISBN:1633694801
ISBN13:9781633694804
Release Date:October 2006
Publisher:Harvard Business Review Press
Length:224 Pages
Weight:1.14 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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