What Is Marketing?
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Book Overview
Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators-and great skill in serving customers profitably. The book provides the foundation for developing those...
Format:Paperback
Language:English
ISBN:1422104605
ISBN13:9781422104606
Release Date:October 2006
Publisher:Harvard Business Review Press
Length:220 Pages
Weight:1.88 lbs.
Dimensions:0.7" x 6.1" x 9.2"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & SalesCustomer Reviews
5 ratings
Must Have for Newbies
Published by Thriftbooks.com User , 16 years ago
I used this book for my first marketing class in B-School and I still use it. It's a great reference tool.
Easy read for basic Marketing Principles
Published by Thriftbooks.com User , 16 years ago
This is a good book if you are getting started with Marketing in your company or are thinking about making a career change.
Concise overview of key concepts
Published by Thriftbooks.com User , 16 years ago
Concise overview of key marketing concepts with good examples. Reads easy, light-weight book- makes a good reference of marketing essentials.
Excellent at Providing the Basics ...
Published by Thriftbooks.com User , 17 years ago
This book provides marketing information to non marketing professionals. It outlines the basic process of marketing from understanding buyer behaviors all the way through managing existing customers. It is fairly well written, nicely organized and a very quick read. I recomend this book to anyone who may be considering a marketing career to better understand the role of marketers, any non marketing professional and first year marketing students.
Why this book is important
Published by Thriftbooks.com User , 17 years ago
This book contains the important and detailed MArketing Tips and Management process.
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