What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

by Nicholas J. Webb

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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find...

Format:Hardcover

Language:English

ISBN:0814437818

ISBN13:9780814437810

Release Date:October 2016

Publisher:Amacom

Length:256 Pages

Weight:1.13 lbs.

Dimensions:1.0" x 6.4" x 9.1"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics

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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

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